Monday, October 3, 2022

How to promote software startup

Build an army of superfans by diligently serving one client at a time

Suitable if: the client knows what he needs, is not actively looking for a solution, and requires a comprehensive, detailed solution for a unique case.


Examples:


Substack - Hamish (co-founder) knew that Bill Bishop (famous writer and blogger) wanted to subscribe to his publications, and the Substack team worked closely with him to create their product.

Vanta - Christina (co-founder) found out that the Segment team is not being given an SOC-2 audit (cybersecurity certification). She sent them the solution on her own initiative.

Check - the idea came to the team from the first client, Homebase, who wanted to create a payroll, but could not due to the complexity and cost of the process. Together they created the first version of the product.

How to promote software startup

Build an army of superfans by diligently serving one client at a time Suitable if: the client knows what he needs, is not actively looking f...